PUDDING NEZHNY EHRMANN © ADVERTISING COMMUNICATION AND KEY VISUA
PUDDING NEZHNY EHRMANN © ADVERTISING COMMUNICATION AND KEY VISUAL
SERVICES
Creation of branded communication materials consistent with the packaging and label design. Development of design layouts for the key visual for launching a large-scale advertising campaign for the new pudding.
TASKS AND SOLUTIONS
Since this category is very conservative, it was important to find creativity in simplicity, close associations, and ideas that are easily understood by consumers.
Additionally, it was crucial to address the technical aspect of the design layouts, making them as convenient as possible for quick adaptation across all brand media.
Appetizing pudding textures, tasty and juicy pieces of chocolate and caramel, as well as noticeable vanilla contrasting against the bright background — all these food zone details are significant in advertising communication.
We carefully developed the central part of the packaging design and created new variations of the food zones for communication to produce a realistic product visual that meets high consumer expectations.
Delicate and light clouds complement the dreamy purple hues, creating an atmosphere of enjoyment and a mood of a small celebration of pleasure, encouraging consumers to treat themselves to a dessert.
GEEK © Branding agency where design meets strategy
