Case Study on Reform Energy Services: Custom UI
Reform Energy Services is a team of highly skilled local heating engineers specializing in top-quality installations of heat pumps, solar panels, and gas boilers. They love what they do, which is why they are a trusted energy solution provider in the UK.
However, as a growing company, they were willing to expand their digital presence to better market their services locally. With the goal of making their services easily accessible and understandable for potential clients in the region, they approached us to redesign their website. The objective was quite clear – to create a modern, user-friendly platform with seamless navigation and optimized user experience (UX).
Our challenge was to develop a custom UI for their website from scratch, ensuring that the design would reflect their expertise and professionalism. With Seahawk’s expertise in website design and custom solutions, we aim to achieve better results. Let’s see how.
What Was The Problem?
The client’s main issue was marketing their services locally. Their existing website did not fully capture the scope of their offerings or provide an intuitive experience for potential customers. This eventually created a barrier to client acquisition and brand recognition in the local market.
All in all, the client needed a solution that would:
✅Provide a more streamlined and accessible design
✅Improve user experience for better engagement
✅Offer WooCommerce functionality for service and product listings
✅Be mobile-responsive and easy to navigate
How Did We Solve It?
At Seahaw, we design our services to complement clients’ problem statements and get better results than they expect. This is what we envisioned for Reform Energy Services’s project.
We took a comprehensive approach to tackle these challenges by implementing a custom UI design tailored to their needs. Our process was designed to ensure that the final product aligned with the client’s vision and objectives:
Collect Client Response:
We conducted an in-depth intake process with the client to understand their specific goals for the website. This included discussing how they wanted to position their services locally and gathering insights on their target audience.
Design & Prototyping:
Based on the insights shared, we designed the website from scratch. We focused on creating a clean, modern layout that would offer a seamless user experience. The design was presented to the client for feedback, and necessary revisions were made to meet their expectations.
Staging & Development:
Once the design was approved, we began the development of the website on our staging environment. The homepage was used as a foundation for developing the subpages, ensuring consistency in design and flow across the site.
Client Approval & Launch:
After completing the development and ensuring that all elements were aligned with the client’s vision, we performed thorough quality assurance (QA) tests to ensure the website was fully functional, mobile-responsive, and ready for launch. The final version was presented to the client for approval.
Making the Website Live:
Upon approval, we coordinated with the client to obtain server details and migrated the website to their live environment. We conducted final checks to ensure that the website performed optimally in a live setting.
What Results Were Achieved?
With our Custom UI solution and streamlined process of working with the clients, we were able to achieve the desired results for the clients. The redesign of Reform Energy Services’ website led to several positive outcomes:
👉🏻Improved User Experience: The new design provided a much more intuitive navigation structure, resulting in better user engagement.
👉🏻Local Market Visibility: With a well-designed website, the client was able to market their services more effectively to local customers, enhancing their online presence.
👉🏻Enhanced Mobile Responsiveness: The mobile-responsive design ensured that users on various devices had a consistent and optimal experience.
Conclusion
Our work on Reform Energy Services’ website highlights the importance of a well-thought-out design and development process. By creating a custom UI tailored to the client’s needs, we ensured that their online presence was both professional and engaging, helping them to stand out in their local market.
At Seahawk Media, we specialize in Custom UI development for WordPress websites. Our services are designed to create user-friendly, visually stunning websites that not only look great but also perform exceptionally well. If you’re looking to enhance your website’s design and functionality, explore our Custom WordPress Web Design services.