Project

The Five Minute Journal is a journaling app that uses proven principles of positive psychology to make one happier in 5 minutes a day with the guided gratitude journaling format. Cultivating gratitude can positively impact all areas of your life—from personal growth and emotional intelligence to meaningful relationships and enhanced productivity.

Challenge

The main challenge laid in clearly communicating the app’s value during onboarding, as the benefits of journaling weren't immediately apparent to users. Furthermore, the existing homepage design was outdated, lacking the modern, intuitive feel that aligned with users’ evolving needs. These issues contributed to low Day 1 retention and a low Trial start rate, both key metrics we aimed to improve through a series of design and onboarding optimizations.

Competitor's Research

We analyzed direct competitors in the journaling space
 to assess how their features and user experience addressed similar user pain points. This research helped us evaluate opportunities to optimize our app's functionalities, ensuring a more user-centric approach to design.

User Behavior Analysis

We mapped out user actions in the app and implemented Amplitude for in-depth behavioral analysis. Through this data, we discovered key insights about feature usage patterns.

User Interviews

We conducted user interviews to gather qualitative feedback on the app experience. These interviews allowed us to understand the struggles users faced during onboarding, how they interacted with features like journaling and mood tracking, and their perception of the paid customization features. The insights gained helped refine both our product messaging and design, ensuring a more intuitive and value-driven user experience.

Dark mode

Typography & Colors

Combination of serif and sans serif fonts

Let's talk: [email protected]

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