Lightwell - Landing Page

I had fun conceptualizing a landing page for Lightwell, a national group of insurance advisors. The company is connected to my current workplace, so I decided to implement their brand into a website that closely matched their brand ideals.

In architecture, a lightwell brings natural light into areas that would otherwise be dark. I aimed to bring that same sense of light into the design to reflect the company’s name and values. A subtle windowed shadow in the background, ample white space, and a clean, refined layout all help to represent the brand with elegance.

Lightwell's brand was created by an external agency, but one I’ve had the chance to help bring to life through various deliverables. Conceptualizing the website and adapting their brand to this medium has offered an exciting glimpse into its future potential.