A South Moravian producer of avant-garde ice cream – Truck

Introducing a sleek, avant-garde ice cream truck concept blending retro aesthetics with modern minimalism. The matte black body serves as a bold canvas, contrasted by colorful, hand-drawn ice cream cone illustrations, giving it a playful yet sophisticated touch.

The truck itself features a vintage-inspired body, reminiscent of classic vehicles but with updated, clean lines for a modern look. The ice cream graphics are simple yet striking, utilizing vibrant neon pinks and yellows to stand out against the dark backdrop. This creates a visually engaging contrast while keeping the overall design clean and uncluttered.

The open side panel transforms into a serving counter, offering a practical and inviting space for customers. The truck’s branding is kept minimal, with the word “zmrzno” (something like ice cream in Czech) flipped and mirrored on one side, adding to its quirky and avant-garde personality.