The Brief

A counselling clinic and education centre, affiliated with City University in Canada, sought a memorable name, a brand identity, and communication assets that would capture both the transformative impact of their services in local communities and the unique opportunity for counselling students to gain supervised training and launch their clinical practice.

AUDIENCE: Adults, couples, visible minorities.

The Solution

Through collaborative workshops and a fast-paced, iterative process, we crafted the name, visual identity, and initial communication assets for Healthmind. Since then, we've continued to enhance their online presence, supporting their social media and marketing efforts.

METHODOLOGY: Design Thinking Framework

TOOLS: Figma, Canva, Adobe Illustrator, Adobe InDesign

Credits

Graphic Design: Celia Palomar, Matteo Ferralasco, Diana Castaneda

Brand Design: Diana Castaneda

Live site: https://healthmind.ca/