Valley To Summit . Website

Do not go where the path may lead, go instead where there is no path and leave a trail.

Ralph Waldo Emerson

When a lawyer was looking to trade the laws of the land for the ones of nature, the first part of the adventure was to map out a path from dream to reality. And while he could guide anyone along hikes, down rivers, and to the top of mountains, he needed his own navigator when it came to branding, marketing and an adventure on the information superhighway.

The website is where visuals are brought in to begin to showcase the majesty and scope of Valley to Summit's offerings. By playing with the headline type treatments, we also show distinction between each category of adventure.