Polco & NRC Rebrand
Polco is a civic engagement platform that allows community leaders to seek input and feedback from the residents they serve. The National Research Center is the leading research and evaluation firm for the public sector. The two leaders in the GovTech industry joined forces around a thoughtful yet simple idea: that all voices should be heard.
After Polco and NRC merged, the joint company approached Focus Lab to help communicate the power of their combined strengths, while also maintaining separate identities. Our goal was to develop two brands that would live harmoniously together.
We helped Polco and the National Research Center create harmonious yet separate identities following their merger.
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