Behind-the-scenes: Deputy Logomark
We initially explored the option of a more subtle refresh; softening the existing badge and star motif to feel friendlier. We also started with a 5-pointed spark that kept the pentagon shape of the original mark and related to Deputy's five core values.
However, the three-part spark felt bolder and more ownable. The new spark has an energy and movement to it that reflects their drive for progress in the workplace. It can be used alone, or in tandem with the logotype.
Deputy’s logotype is a customized version of the typeface Nichrome.
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