Admit Abroad | UIX & Development
ABOUT THE PROJECT
Admit Abroad is a comprehensive platform that guides students through the complex process of studying abroad. The project aimed to create a user-centric website that simplifies access to information, enhances user engagement, and positions Admit Abroad as a go-to resource for aspirants. The goal was to build a seamless experience that bridges the gap between students and their dreams of studying overseas.
RESEARCH & DISCOVERY
To understand the needs of prospective students, we conducted user interviews and analyzed competitors in the overseas education industry. The insights pointed to key frustrations such as complex navigation, lack of personalized guidance, and a disjointed visual experience. We also identified the need for the website to be mobile-friendly, as a significant portion of users access the platform via smartphones.
USER EXPERIENCE AND VISUAL DESIGN
The UX and UI design for Admit Abroad focused on creating an intuitive and seamless user experience. We streamlined user journeys, making key resources like study programs and university information easily accessible. For the UI, a modern, clean design was used, with calming colors to build trust and bold accents for important actions. Consistent typography and clear visual hierarchy ensured ease of navigation. Every element was crafted to be both visually appealing and functional, enhancing usability and offering a smooth, user-friendly experience.
DEVELOPMENT AND IMPLEMENTATION
The development phase focused on creating a fully responsive, fast-loading website optimized for both mobile and desktop experiences. We used clean code architecture, ensuring scalability and security while incorporating features like personalized student journeys and live chat support to enhance engagement.
RESULTS AND IMPACT
Since the launch of the new website, Admit Abroad has seen a significant increase in user engagement and a 30% boost in lead generation. The intuitive user experience and sleek design have been well received by both students and the client, solidifying the platform's place as a leading resource for study-abroad aspirants.