Wheelie Beer Label Illustration & Branding

Illustration of a dirtbike doing a wheelie.

I recently had the pleasure to work with Boal City Brewing to create a branded label template and illustration for their release Wheelie, a West Coast IPA.

When creating a packaging solution it’s important to stay on brand while establishing a consistent layout where the logo, art and text will live. Staying uniform from label to label gives the lineup a strong brand identity and helps loyal customers have quick purchasing power when shopping new beer releases. Slide through the photos below to see some of the illustration sketches and template layouts explored in the creative process.

Beer label design with hand drawn illustration of a dirtbike doing a wheelie.

Pencil sketch of dirtbike racing and mud flinging.

Wheelie on a dirtbike sketched in pencil.

Branding templates for beer label design.

Hoot Design Studio

Illustration • Branding • Label & Packaging Design

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Jen Borror | Hoot Design Studio

Visually telling a story with custom illustration.

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