UI/UX Design for a Largest Network Provider in Norway
Overview📝
A network provider in Norw
The client, a network provider in Norway, required a modern UI/UX redesign to enhance user experience, improve customer engagement, and align their digital presence with current design trends. The focus was on creating an intuitive, responsive interface that made it easy for customers to explore services, access information, and navigate the platform seamlessly.
Objective🎯
The primary focus was on:
User-Friendly Navigation: Design a clear and intuitive layout for easy access to services.
Modern Aesthetic: Incorporate contemporary design trends to project professionalism and trust.
Mobile Optimization: Ensure excellent usability across all screen sizes.
Consistent Design: Maintain visual harmony to enhance brand recognition.
Design Process ⚙️
Research & Discovery🔍
Reviewed competitor websites to identify best practices.
Collaborated with the client to understand key user personas, including individual customers and corporate users.
Mapped user journeys to ensure easy access to essential features, such as checking network status or managing subscriptions.
Wireframes & User Flow Design🗺️
Created low-fidelity wireframes to outline the structure and layout.
Designed user flows optimized for quick access to key services and information.
Iteratively refined the structure based on client feedback to improve usability.
Visual Design🎨
Used Proxima Nova as the primary font for a professional and elegant feel.
Incorporated Montserrat as the secondary font to ensure readability.
Developed a color palette with Rose Red and neutral Yellow for a professional tone, and added vibrant Black to highlight CTAs.
Introduced icons to simplify technical content and maintain visual clarity.
Applied subtle animations to engage users without creating distractions.
Prototyping & Feedback🧪
Built a high-fidelity interactive prototype to simulate the user experience.
Conducted usability testing to identify pain points and further refine the design.
Incorporated feedback from stakeholders to ensure the final design met expectations.
Key Features of the UI/UX Design 🌐
Simplified Navigation 📂
Organized the menu to highlight core services: Internet, Mobile, and Business.
Added quick links for login and customer support access.
Interactive Service Pages 💼
Designed pricing comparison tables for easy service selection.
Placed FAQs strategically to reduce friction for common inquiries.
Network Coverage Map 🗺️
Included a visual, interactive map to display 4G/5G availability.
Mobile-First Design 📱
Ensured responsive layouts that provide a smooth experience on all devices.
Designed buttons and menus optimized for thumb navigation.
Challenges and Solutions 🚧
Challenge: Making technical content accessible and easy to navigate.
Solution: Integrated concise text with icons and visuals to simplify complex topics.
Challenge: Maintaining a balance between aesthetics and usability.
Solution: Focused on a clean, minimal layout that prioritizes functionality without sacrificing design appeal.
Full Page🔥
Results 📊
30% increase in user engagement on service pages within the first month.
Significant improvement in mobile usability, reflected in positive user feedback.
Stakeholders praised the design for its simplicity and effectiveness in presenting services.
Conclusion 🏁
The redesigned UI/UX delivered a user-centric experience that aligns with the client’s goals. With intuitive navigation, consistent visuals, and a mobile-first approach, the design supports easy access to services and improves customer interaction across all platforms.
Thank You!
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