Enterprise Fitness Platform Rebrand
Shipped a complete, end-to-end rebrand of a live product allowing it to be sold to a wider, consumer based audience while sunsetting the previous, aging look and feel. This was a massive initiative that required the creation of an entirely new identity system and associated modern React based design system. The new experience is completely responsive, WCAG 2.2 compliant, and scalable for future feature development.
• Decreased page load times by over 50% with the implementation of the new design system
• Implemented a completely new map component with streamlined filtering UI
• Revisited and improved primary interaction flows, decreasing friction throughout the experience
• Leveraged user testing to inform layout and hierarchy decisions
