La Croix Hard Seltzer

Project Brief

La Croix - Hard Seltzer

Industry: Retail Goods

La Croix is known for their carbonated and flavored water beverages and appeals to a wide target audience ranging from young-to-middle aged people. What if they were to expand their product range and capitalize on this prime target range? Presenting the all new (concept) Hard Seltzer by La Croix.

I redesigned the logo for La Croix with a minimalist design approach, appealing to the target demographic. Also, I designed these packages and created real life mock-ups and shot product photography with my Canon 80D!

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