Beer For Here

Welcome to the "Beer For Here" series. Enjoying a beer is not just about the taste; it's deeply influenced by the surroundings in which you drink it. Inspired by this idea, I've embarked on creating a series of beer labels that encapsulate the essence of various locations and aesthetics—melding the distinctive vibe of each place with the rich history of different beer types. This project aims to transform each sip into a more immersive experience, where the beer and its label are in perfect harmony.

About the Old Ale Style

Old Ale is a traditional British beer style known for its rich malt character and higher alcohol content. Often dark and full-bodied, it boasts deep flavors of caramel, toffee, and dried fruit, sometimes with hints of molasses or chocolate. Historically, Old Ales were aged in barrels, developing complex flavors over time, and were often blended with younger beers. The style is versatile, ranging from moderately sweet to dry, and can have a slight sourness in some versions. Perfect for cooler months, Old Ales are warming, bold, and meant to be sipped slowly, offering a taste of brewing history.

About the Design

The design of this "Highlander Old Ale" can exudes a vintage and traditional feel, paying homage to Scottish heritage. The central figure, dressed in full Highland regalia, captures a moment of dynamic movement, likely a traditional Scottish dance or military pose, bringing energy to the classic imagery. The typography, in a gothic-inspired style, enhances the old-world charm, further emphasizing the historical roots of the Old Ale beer style. The use of warm, muted tones in both the background and illustration adds a timeless, rustic vibe, making the can feel both elegant and bold, much like the ale itself.

About Me

I run a design and branding studio focused on helping craft producers, startups, and small businesses thrive. With over 350 labels designed and collaborations with boutique brands worldwide, I offer full-service branding, web development, packaging, and graphic design. Visit pinewatt.com to see my work and connect—let’s bring your next creative project to life.