Beer For Here

Welcome to the "Beer For Here" series. Enjoying a beer is not just about the taste; it's deeply influenced by the surroundings in which you drink it. Inspired by this idea, I've embarked on creating a series of beer labels that encapsulate the essence of various locations and aesthetics—melding the distinctive vibe of each place with the rich history of different beer types. This project aims to transform each sip into a more immersive experience, where the beer and its label are in perfect harmony.

About the Hazy IPA

Hazy IPA, also known as New England IPA, is a beer style celebrated for its juicy, fruit-forward flavors and opaque appearance. Unlike traditional IPAs, the Hazy IPA emphasizes tropical and citrus notes, such as mango, pineapple, and orange, with lower bitterness and a softer mouthfeel. The hazy look comes from the use of dry hopping, oats, and proteins that stay suspended in the beer, giving it a cloudy, unfiltered appearance. Its smooth texture and rich aromatics make it a favorite for those who enjoy a less bitter, more juicy IPA experience.

About the Design

The design of this Spectra Hazy IPA can features a striking and futuristic look, with vibrant bands of color resembling a light spectrum, complementing the beer's name. The bold, reflective typography in the center emphasizes the name "Spectra," giving it a sleek, almost scientific feel that plays on the idea of light refraction. The dark background contrasts with the bright spectral lines, creating a sense of depth and intrigue, perfect for a hazy IPA that promises a complex and multi-layered flavor profile. The design reflects both the modern, cutting-edge nature of the beer and its flavorful, vibrant character.

About Me

I run a design and branding studio focused on helping craft producers, startups, and small businesses thrive. With over 350 labels designed and collaborations with boutique brands worldwide, I offer full-service branding, web development, packaging, and graphic design. Visit pinewatt.com to see my work and connect—let’s bring your next creative project to life.