UY STUDIO | E-commerce website
Hi everyone
We are glad to share with you the website of a fashion label. The goal of the project was to come up with a fresh perspective on how a modern and clean website of a fashion label should look as well as to portray all core values. For brand, sophistication goes in the opposite direction of over-embellishment. We decided to highlight the design of unique clothes, ensure easy navigation, clean and well-balanced grid.
The process included researching trends and competitor sites, developing wireframes and experiments with the grid. The visual design adopted a clean aesthetic with high-quality images, a monochrome palette with a bright accent, large and strong typography. The project itself is full of unconventional design solutions such as random and linear grid options, a combination of thick large font and italics, accent red color, a lot of active headlines, a lot of emptiness and purity, visual logic, rigor, but at the same time stylish ease as well as many other moments of delight that the visitor will be exposed to when exploring the website.
We hope you guys enjoyed it. Stay tuned with us!
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