Testimonial Custom Post Type Input Design

Really nerdy, but I love two things. A nice, clean UI that is easy to use, and properly formatted data. Whilst I am sure that site users could learn to hand-type micro-formats, etc, I prefer to eliminate uncertainty; so we customized the custom-post type's admin screen, so that it would not be daunting to a customer with limited experience or interest in the intricacies of the work we do.

We also added a convenience button to save / update testimonials under the editor.

The result was that the first users we showed this update to, who have limited experience on the web, and no interest in designing, HTML; or micro-formats (but want the benefits), just looked at the form, and intuitively used it.