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Freedom is a financial platform that combines banking, budgeting, and wealth management tools into one app. This makes it easy for users to manage their finances, from day-to-day expenses to long-term investments.

🔍 Overview

The task was to develop a brand identity that reflects the core values of simplicity, stability, and accessibility. The objective was to create a logo and brand elements versatile enough to be used across various applications—from credit cards and app icons to promotional materials—while ensuring it remains recognizable and impactful in all contexts.

My role: Brand designer, UX/UI.

Result

The final outcome included:

Logo: A minimalist, geometric design that clearly evokes the symbol of a Bird, representing financial independence, freedom, and ease of use—perfectly aligned with Freedom’s core values.

Colors:

· a bright blue for the main bird symbol to ensure memorability

· a modern light blue for an airy background

· and a dark blue for text, a color commonly associated with trust.

Font: Wix Madefor Display, chosen for its engaging, clean appearance.

Design Assets: A credit card design and banner mockup, an app icon, and several mobile app screens that seamlessly blend user delight with business goals.

I am available for cooperation.