Mobile App for managing advertising
The app provides users with real-time insights into the performance of their online advertising campaigns by aggregating data from various advertising platforms, such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and more. The goal is to offer an easy-to-use interface that helps users monitor, analyze, and optimize their ad performance on the go.
Multi-Platform Integration:
API Integrations: The app connects to multiple advertising platforms through APIs, allowing it to fetch CTR, conversion rates, impressions, cost-per-click (CPC), cost-per-acquisition (CPA), and other essential metrics.
Custom Platform Integration: Users can manually input data from platforms that may not have direct API support.
Real-Time Data Dashboard:
Centralized Dashboard: The app features a customizable dashboard where users can view key metrics such as CTR, conversion rates, and overall campaign performance.
Real-Time Updates: Data is refreshed in real-time or at user-defined intervals to provide the most up-to-date insights.
Performance Trends: Graphs and charts display historical performance data, allowing users to identify trends over time.
Campaign Management:
Campaign Overview: Users can see all active campaigns across different platforms, with the ability to filter and sort based on various criteria like platform, budget, CTR, or conversion rate.
Performance Alerts: The app can send push notifications for significant changes in campaign performance, such as a sudden drop in CTR or an increase in conversion rates.
Advanced Analytics & Reporting:
Custom Reports: Users can generate and export custom reports that focus on specific campaigns, timeframes, or performance metrics.
A/B Testing Insights: If the advertising platforms support it, the app can provide insights from A/B tests to help optimize ads and landing pages.
ROI Calculation: Integrated ROI calculators help users understand the profitability of their ad campaigns based on conversion data and costs.
User Roles & Permissions:
Team Collaboration: The app supports multiple user roles, such as admins, analysts, and viewers, each with different levels of access to data and features.
Shared Dashboards: Teams can create and share dashboards to keep everyone on the same page.
Data Privacy & Security:
Encrypted Data Storage: All data collected and stored within the app is encrypted to ensure user privacy and security.
GDPR Compliance: The app adheres to data protection regulations like GDPR, allowing users to manage consent and data usage.
Customization & Personalization:
Custom Metrics: Users can define custom metrics or KPIs relevant to their business.
Widget Customization: The dashboard and reports can be tailored with different widgets, layouts, and themes to match user preferences.
Offline Access & Syncing:
Offline Mode: Users can view recent data offline, with updates syncing once the device is back online.
Data Export: Export data in various formats (CSV, PDF, etc.) for offline analysis.