Knot.dating Logo Process

Logo Design Process

Knot.dating is a private, invite-only matrimonial service for accomplished individuals. The logo, inspired by a wedding knot, symbolizes unity and love. Though the brief was unclear, I explored many directions and focused on capturing the essence of the "Knot."

The project was completed in 2 days.

Logo Design Process

Okay, I misplaced my sketch. I tried finding it, but it’s lost. Before deciding on the knot design with the 'O,' I was initially more inclined to go with the knot design using the 'K.' I've attached the reference, but something was missing, and I couldn’t figure out what. I think maybe I chose the wrong font and colors. Anyway, it took me several iterations to come up with the knot design using the 'O.'

This time, I didn't have the time to create a Moodboards. If I had decided to make one, the process would have been much easier, but I drew a lot of inspiration. Here is the Figma snapshot.

Typography and Colors

These are the colors and typography that were selected for the logo.

Loader state animation

See it live here → https://knot.dating/

Btw the website is also designed by me.