Delta Airlines "Uplift" – An employee rewards program
The employee reward program, "Uplift," was designed to reward Delta employees for their contributions to the company's success.
– Client / Delta Airlines: Employee Reward Program
– Role / Associate Creative Director
– @ / Epsilon
Deliverables /
– Design direction
– Concept of program name "uplift"
– Branding + identity
– Print collateral
– Website redesign
– Onboarding flow
– Landing pages
– Email communications
– Marketing campaigns
– Icon design
Delta's employee reward program, "Uplift," was recognized with IMA, WMA, and Horizon Interactive Awards in 2016, and saw significant success after its relaunch. Enrollment doubled, and card acquisitions met the yearly target within just one month. The program drove over $6 million in revenue growth, with employees earning a total of 120 million miles in rewards.
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