First Reference → SaaS Brand

Established in 1995, First Reference is the leading solution provider of up-to-date, practical, and authoritative Canadian HR, payroll, internal controls compliance, and policy management platforms. They partnered with us to craft a new logo to coexist with their updated brand system.

We crafted a simple logo from the structure of their legacy brand. The logo shape creates foundational geometry for ease of use with any brand application.

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andrewwiseman.co

Andrew Wiseman
Freelance Logo & Brand Identity Designer
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