Particle - Branding for a science backed haircare

A science-backed haircare brand that leverages cutting-edge research and technology to develop innovative and effective products. The brand reflects the microscopic level at which hair health is influenced, highlighting its commitment to understanding and addressing hair concerns from a scientific perspective.

The objective centers on the brand's aspiration to stand out in a fun manner through its identity rather than giving a cold, lab-like emotion to its target audience similar to its competition. The ideation re- quired the incorporation of science in some form.

The objective centers on the brand's aspiration to stand out in a fun manner through its identity rather than giving a cold, lab-like emotion to its target audience similar to its competition. The ideation re-quired the incorporation of science in some form.