Dark Crest - Private yacht charter service

A premier yacht charter service offering bespoke experiences for those who value the finer things in life. Known for its craftsmanship, personalised service, and unwavering trust, Dark Crest provides luxurious voyages on the open sea. An effective combination of adventure and craftsmanship is what the identity of this project seeks to exhibit.

The core aim is to highlight the thrill of exploration, emphasise the quality materials and design- expertise that goes into building the yachts as well as the increased credibility associated with the customer service and experience. The brand’s messaging must appeal to an affluent target group that would love to enjoy the finer things in life.

A timeless and versatile design direction was opted for this project. The monochromatic aesthetic and the symbolism of strength, stability, and adventure present within the logo mark; inspired by the yacht’s hull and tower-like deck creates a strong association with the brand’s offerings that can enable them to stand tall until the end of time.