Amarar (Brand Identity) - Tamil fine-dine restaurant

Amarar, a prestigious Tamil fine-dining restaurant reflects its regal and majestic character. The name, signifying "immortals" or "devas," embodies the brand's aspiration to provide a Michelin-grade culinary experience deeply rooted in Tamil tradition.

The objective encapsulates and centers on the brand's aspiration to go beyond simply offering delicious food. It emphasises the cultural significance, the luxurious experience, and the divine inspiration that Amarar aims to provide, positioning it as a truly exceptional dining destination.

The Nandi, a sacred bull as well as the vehicle for Lord Shiva in Hindu mythology, was selected as the brand face for Amarar due to its powerful symbolism. Nandi represents wisdom, devotion, and groundedness, aligning perfectly with the brand's aspiration to be an influential fine-dining restaurant rooted in tradition as well as modest in terms of their culinary experience and customer service.