Instituto del Futuro Branding
The branding for "Instituto del Futuro" (Future's Institute in spanish) is designed to reflect the core mission of this forward-thinking consultancy: to shape and design futures through the methodologies of design thinking. As a space that encourages imagination and innovation, the visual identity had to evoke both a sense of playfulness and seriousness, appealing to individuals and organizations looking to explore possibilities and envision future scenarios.
The logo and overall design language convey simplicity with impact. The clean, minimalist layout lets the message take center stage: "There are no futures, there are futures to be designed." This statement underpins the institute’s philosophy, making it clear that they are not in the business of predicting but of actively creating the future.
The blend of dynamic graphics with subtle textures brings a sense of movement and fluidity, reflecting the ever-evolving nature of future-oriented thinking.
"Create innovative futures through strategic design"
A key element in the branding is the bold use of typography, specifically the choice of "Outfit" as the font, which balances modernity and readability. This font was selected for its versatility in expressing both professional and creative tones, essential for communicating the institute’s message.
The color palette, dominated by deep blue (#002C66) and vibrant yellow (#FFBF44), creates a striking contrast that symbolizes the depth of critical thinking and the optimism of future possibilities. The use of bright accents like magenta highlights the institute’s initiative for child literacy programs on futures, emphasizing its inclusive and educational focus.
Overall, this branding project encapsulates the forward momentum and bold creativity that "Instituto del Futuro" brings to the table. By combining strong visuals with thoughtful, strategic design, it creates a platform for individuals, businesses, and even children to engage with futures literacy, envision change, and drive innovation.
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