Apparel Brand Identity

Specializing in apparel made from materials that repel pet fur, Able Sable redefines how pet owners can enjoy stylish clothing without the constant battle against hair and lint. The goal was to create a visual identity that reflects both elegance and practicality, appealing to those who value style and function. Central to the logo system is a charming sable mascot, designed to embody the playful spirit of pets while maintaining a sleek, sophisticated appearance. This character serves as the friendly face of the brand, resonating with pet lovers of all ages. The mascot's simplicity ensures versatility, suitable for applications from clothing tags to promotional materials.

To complement the mascot, we developed a custom typography that is modern and elegant. The clean lines of the typeface evoke sophistication, aligning with Able Sable’s mission of offering stylish, practical clothing. Designed for clarity, the typography enhances the aesthetic across all branding materials. Alongside the mascot and typography, we created a set of supporting novelty graphics. These playful elements add a touch of fun while remaining cohesive with the brand's identity, contributing to the overall narrative without overwhelming the design.

The Able Sable brand identity features a simple black and white color palette, creating a clean, elegant look that complements the materials used in the product line. This neutral palette allows the identity to blend seamlessly with any apparel design, enhancing rather than clashing with the clothing. This sophisticated approach elevates the brand’s aesthetic and reinforces its commitment to quality and style, standing out in a market filled with vibrant colors and busy patterns. With a fun sable mascot, custom typography, and a refined black-and-white palette, Able Sable is ready to make its mark on the industry.