La Famiglia - Logo Design

A couple of years ago, I had this idea for a pizza spot called La Famiglia, and it all started with a sketch of this character I named Uncle Tony. I imagined him as that classic Italian mafia guy with a friendly twist—someone who’d welcome you like family 🤌

Now I’m bringing Uncle Tony to life as the heart of La Famiglia! I’ve been working on logo suite, colors, fonts and mockups to give the shop that true Italian family feel, with a little extra character ✨