PureGlow

PureGlow - Skincare E-commerce Website

Project Overview:

- Designed a responsive e-commerce platform for PureGlow, a natural and sustainable skincare brand.

- Focused on reflecting eco-friendly values while providing a smooth, intuitive shopping experience.

Design Process:

- Brand Understanding: Minimal, modern design for beauty-conscious users looking for eco-friendly skincare.

- Wireframing & Prototyping: Developed wireframes for smooth navigation and tested user interactions for optimal experience.

Color Palette & Typography:

- Earthy tones and soft pastels reflecting sustainability.

- Clean typography for clear legibility and modern aesthetics.

Mobile Optimization:

- Mobile-friendly version for seamless navigation and easy product viewing on small screens.

Outcome:

- Successfully conveyed PureGlow’s brand identity and values.

- Enhanced user experience, customer engagement, and promoted sustainable skincare.

Tools Used:

- Figma (for UI/UX design and prototyping).