VIJAY CHEMICALS | Identity Design, Print Design

AUGUST | 2024

CATEGORY: Identity Design, Print Design

PROJECT TYPE: Freelance Design Project

CLIENT: Vijay Chemicals

IMAGES USED ARE TAKEN FROM SOURCES SUCH AS THE INTERNET

THE BRAND:

Vijay Chemicals, dedicated dealers of high-quality food grade chemicals essential for the food industry, including biscuit manufacturing, confectioneries, flavor industries, and bakeries. With their commitment to quality and purity, they provided the essential components needed for consistent and delicious results in food production. They encouraged partners to elevate their products and meet industry standards with confidence.

THE DESIGN:

The logo for Vijay Chemicals was designed to represent the brand’s commitment to quality and trust in the food grade chemicals sector, creatively combining the letters "V" and "C." The design featured white to signify purity and blue to evoke trust, reliability, and professionalism. Drawing inspiration from leaves, as they also serve the agriculture industry, the monogram subtly incorporates this theme. With clean, modern fonts for better readability, the brand name was bold and prominent, accompanied by a smaller tagline. By integrating "V" and "C," the logo sought to create a unique visual identity that distinguished Vijay Chemicals in the market while reflecting its steadfast dedication to excellence in food chemicals.