Brand/Program Identity

The Challenge: The dairy company Saputo needed a program identity for their new leadership training series called Elevate Your Influence. They wanted to adhere to their primary branding palette, but were open to new typefaces and logos.

Solution: I created the above lockup, which exemplifies the idea of elevation while complimenting Saputo's existing branding. I designed slide decks and interactive PDF (participant guide) which created a comprehensive look and feel for the participant experience.

The Research: I took a deep dive into Saputo's corporate branding, taking special note of their use of people and food photography. They favored industrial, factory work imagery, as well as shots of family life and children. I also loved their use of whitespace, creating an "airy" feeling of lightness for the customer. I decided to carry this over into the Elevate program. The San-Serif font I chose complimented the modern feel of their existing brand, while still setting it apart as it's own entity. The learning series successfully launched September 2023.