Docusign Wordmark Customization

Details, details, details 💅

We used Docusign's new proprietary typeface, DS Indigo, as the basis for the wordmark in the rebrand, but with a few distinct changes that give it some customized character and flair: inktraps at the joints of the letters; a more geometric "u" to anchor the center (as well as a crafted "s" that hugs it nicely); and a dog-eared edge to the stem of the "d" and "i", pulling inspiration from the Shape of Agreement in the center of the icon itself (plus a circular tittle over the "i" to round it all out).

DS Indigo Type Foundry Partner: PSY/OPS