Tarro Logomark

Inspired by the heart-shaped leaves that adorn a taro plant, the Tarro logo­mark evokes feel­ings of peace, hope, and joy. 🪴

Although the plant didn’t inspire the Tar­ro moniker, it did pro­vide a sim­ple logo­mark solu­tion that aligned close­ly with the brand attrib­ut­es and SMIT.

Tarro's SMIT: Sat­is­fac­tion Through Thought­ful Sim­plic­i­ty ✨

The logo­type is a slight­ly altered instance of Deg­u­lar. The exag­ger­at­ed ink traps give the per­fect touch of play­ful­ness to an oth­er­wise sin­cere word­mark.

This logo rep­re­sents a con­fi­dent yet friend­ly approach to a ser­vice-cen­tric iden­ti­ty and sym­bol­izes the sim­ple thought­ful­ness with which Tar­ro serves clients. 

We love seeing it out in the world. 🙌

Click here to learn more about our work with Tarro.

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Focus Lab + Odi
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