Bubbly Cozy Pastel Themed Bakery Website

A cozy and genuinely charming bakery, committed to maintaining its quaint size, I designed the bakery's online presence during a three-week wait for its inaugural website. This is how it went:

Vision and strategy

I prepared questions for my client, covering style, upcoming 5-year goals for Chell's Bakery, competitors, and website optimization. With a clear aesthetic from their Instagram, the small business aims to stay compact, limiting its reach to the Netherlands. The desired website includes a form for streamlined order inquiries. We've analyzed similar cake businesses for inspiration and effective audience engagement strategies.

For the shapes, I took a sweet slice of inspiration from the bakery’s cake patterns and backgrounds. These playful details create a welcoming, familiar vibe that instantly tells visitors they’re in the right place. The mix of sharp squares and soft, bubbly elements adds a fun contrast, distinguishing the bakery from its happy customers.

One of my early logo designs that received positive feedback. The client liked all the variations and requested additional combinations with her favorite elements, as shown in picture 2. The similar appearance was intentional, aligning with the client's preference.

I aligned the brand colors with their Instagram, choosing a pastel palette with contrasting shades after some challenging exploration. After thorough research, I selected fonts, including a decorative one per the customer’s preference, ultimately choosing option 2 alongside options 3 and 4.