Mountain Bear Graphic

Dan Lehman | QRS Creative
Dan Lehman | QRS Creative
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    New graphic for OZO Coffee Roasters, featuring a scene of the Rocky Mountains and their informal mascot, the black bear. The type is set in Lady Victory from Yeah Right Type with custom lettering for the 'Est 2007.'

    The first draft of this artwork featured a wider landscape layout featuring a moose and cabin, but OZO asked to reformat the artwork into a square and shift the focal point to a black bear. Original concept sketches below:

    Dan Lehman | QRS Creative
    Dan Lehman | QRS Creative
    Expressive Branding, Illustration, & Packaging
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