Brand visual identity

Beautiful items deserve an equally beautiful visual identity. For a local shop offering high-quality baby equipment and clothing, the name BabyBee was a natural fit. The initial concept featured a charming little bee in flight, but we faced a challenge: the shop owner did not want the color yellow in the logo or branding. Our solution was a palette of pastel blue and pink hues as the base and primary colors.

The logo is a simple yet impactful wordmark incorporating a line illustration of a bee at the beginning of the word 'Bee.' This bee can also function as an independent symbol. Moreover, the bee is stylized to form the letter 'B,' with its wings and body shaping a delightful little heart. This heart will be utilized for patterns, accents, and backgrounds.

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