Banana Republic Launches BR Home

My Role: As a Senior UX Designer for Native Apps (iOS & Android) at Gap Inc., I was responsible for specific verticals across Gap, Old Navy, Athleta, and Banana Republic. I led the design for the launch of Banana Republic Home, a lifestyle brand offering home goods and furniture, where I created key design artifacts including competitive analysis, feature matrices, customer journey maps, wireframes, high-fidelity prototypes, storyboards, and a "North Star" presentation to secure budget for an omni-channel experience.

The Team: I collaborated with other designers to ensure consistency in interaction and visual design, while working with the research and customer insights team to validate design solutions throughout the product lifecycle. I also partnered with product management to define requirements aligned with business goals, regularly presenting work to brand representatives for buy-in and approval, and worked closely with engineering to ensure technical feasibility, timely delivery, and seamless execution.

Project Timeline: July 2022 - February 2023

Press: https://www2.multivu.com/players/English/9198351-banana-republic-launches-br-home/