Luxe: Elegance in Motion- Visual identity

Hello all,

Excited to reveal the visual identity for Luxe, a tennis apparel brand where performance meets sophistication. The clean, modern sans serif typography embodies elegance while maintaining a dynamic edge, perfectly complementing the high-energy action shots.Every design choice, from minimalist layouts to seamless branding, reflects Luxe's commitment to refined style and athletic excellence. Scroll for detailed insights into how we’ve brought this vision to life.

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Designer : Makruf