Beauty content

As the Digital Art Director and creative content for beauty social media at Nuxe Chile, my role involves creating and executing visual strategies that highlight the brand's essence and connect with our target audience. My key responsibilities include:

Content Development: Designing attractive graphics and creative content for social media posts that reflect Nuxe's identity, including images, videos, and animations that capture users' attention.

Social Media Management: Overseeing and managing our social media platforms to ensure timely content publication and a consistent aesthetic across all channels.

Team Collaboration: Working closely with the marketing team and other departments to develop campaigns that align artistic direction with business objectives, coordinating photoshoots and collaborating with influencers.

Performance Analysis: Evaluating content performance through metrics and data analysis, adjusting strategies as needed to maximize engagement and reach.

Market Trends: Staying updated on beauty and digital design trends to ensure Nuxe Chile remains relevant and appealing to our customers.

Through this role, I aim not only to promote Nuxe products but also to build an online community that values natural beauty and self-care.