Volare Paper - Rebranding

Volare Paper is a premium stationery brand specializing in personalized planners, with a focus on smart organization and exclusive designs. At the end of 2023, I led the brand's rebranding, which aimed to strengthen its connection with its core audience: high-class women. I kept the original structure of the logo but added more legibility and a minimalist touch.

The chosen colors are neutral, strategically designed to contrast with the vibrant annual planner collections. The combination of serif and sans-serif fonts reflects the harmony between modernity and sophistication, key elements of the brand's identity.

For Instagram, I developed a visual structure that balances the vibrant product photos with neutral "breather" posts, using the new color palette to ensure an attractive and cohesive feed. The website redesign followed the same approach, with a cleaner layout to highlight the planner images. I also designed a new structure for the top banners, reinforcing the brand's updated visual identity.