OVERVIEW:

Zahora needed a unique visual identity and a website that represents that identity. Their current online presence does not effectively communicate their brand values and aesthetic, resulting in a lack of engagement from potential customers. Zahora aims to distinguish itself in the market with a cohesive and appealing digital representation that aligns with their vision and attracts their target audience.

CLIENT

Project / Zahora Website

Client / Zahora

Category / Public Sector


Date / 2023

DETAILS

Duration / 1 Months

RESEARCH

USER RESEARCH

Objective: Understand the needs and preferences of Zahora's target audience to create a unique visual identity and an effective website.

METHODS:

Interviews: Conduct interviews with Zahora’s current and potential customers.

Surveys: Distribute online surveys to a broader audience.

Competitor Analysis: Analyze competitors’ websites and visual identities.

SURVEY QUESTIONS

1. How would you describe Zahora's current online presence?

2. What do you look for in a brand’s website?

3. How important is visual identity in your decision to engage with a brand?

4. What features do you value most in a website (e.g., ease of navigation, aesthetics, content)?

5. How do you perceive Zahora's brand values and aesthetics?

6. What improvements would you like to see in Zahora’s website and visual identity?

KEY FINDINGS

Current Perception: Zahora’s current online presence is not effectively communicating their brand values and aesthetics.

Engagement: Potential customers are not engaging with Zahora’s website due to a lack of visual appeal and cohesive branding.

Importance of Visual Identity: Customers value a strong and unique visual identity that aligns with the brand’s values.

Website Features: Ease of navigation, appealing aesthetics, and quality content are crucial for user engagement.

Brand Values: There is a need for Zahora to clearly communicate their brand values and vision through their digital presence.

SOLUTIONS

Unique Visual Identity: Develop a unique and cohesive visual identity that represents Zahora’s brand values and aesthetics. Use consistent colors, fonts, and design elements across all digital platforms.

Redesign Website: Create a visually appealing website that aligns with the new visual identity. Ensure the design is modern, clean, and engaging.

Improve Navigation: Design an intuitive and user-friendly navigation structure. Make it easy for users to find information and explore the website.

High-Quality Content: Develop high-quality, engaging content that resonates with the target audience. Use visuals, videos, and compelling copy to tell Zahora’s story.

Showcase Brand Values: Clearly communicate Zahora’s brand values and vision throughout the website. Use visual elements and content to highlight what makes Zahora unique.

CONCLUSION

By focusing on a unique visual identity and a well-designed website, Zahora can effectively communicate their brand values and attract their target audience. An improved online presence will lead to increased engagement and help Zahora distinguish itself in the market.

DESIGN

GOING ABOUT CREATING THE WEBSITE

After a thorough conversation with the client, our team gained a clear understanding of the desired aesthetic for their company. This insight allowed us to create a range of design ideas that align with their brand vision.

We presented multiple variations of the same design concept, ensuring each option reflected the client's preferences and brand identity. After careful consideration, the client selected the design that best represented their brand, marking the culmination of a collaborative and creative process that highlights our commitment to meeting and exceeding client expectations.

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