"If you can't be right, be wrong with confidence"

A book of limited-color illustrations by Nate Williams. These images celebrate imperfections and the unexpected spontaneity, curiosity, play, and discovery in an era dominated by data, mitigated risk, projections, algorithms, and AI. “Hola Amiga” was originally a response to a highly calculated strategic working environment when I was working at Microsoft and has evolved from a simple zine into an ongoing project exploring creativity outside the corporate world, free from KPIs, focus groups, and trend reports. Its primary objective is to let the mind wander, question, explore, play, and discover. It aims to maintain a connection to the analog realm and stay in touch with the curious and playful nature of humans, which is what makes the human experience special.

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