New features with benefits to the manufacturer, the driver, and the society alike

I had the pleasure to take part in the business and user experience design of a new feature for an automotive company's mobile app. The client's data monetization hub came up with the initial idea and our design and business analysis team deviced the method of incorporating it into the mobile app that would benefit the client, the users, and the society alike, making roads safer.

Although smaller than usual, my part on the project was a gleeful one, mainly due to its beneficial aspect. I designed the high-fidelity concepts based on the app's already established visual identity, but my primary role was to participate in the business analysis and the following design of low-fidelity sketches and wireframes to ideate user flows and concepts.

Besides the integration into the app, I designed wireframes for the product microsite.

Note: In accordance with a non-disclosure agreement, direct identifiers like name or branding were edited for the purpose of presentation.