Visual Identity Restyle | DOM Edizioni

This project involved a complete overhaul of the brand's visual identity, focusing on creating a cohesive and modern aesthetic that resonates with its target audience.

  • Logo Redesign: Developed a fresh logo that captures the essence of the brand while ensuring it remains memorable and versatile across various applications.

  • Color Palette Development: Created a dynamic color palette that reflects the brand’s personality and values, enhancing its visual appeal and emotional connection with the audience.

  • Custom Typeface Creation: Designed a unique typeface tailored to the brand's voice, ensuring consistency and distinctiveness in all written communications.

  • Coordinated Visual Imagery System: Established a fully integrated visual imagery system, including graphics, photography styles, and layout guidelines, to ensure a harmonious look and feel across all platforms.

  • Pattern Design: Created two distinctive patterns that complement the brand’s aesthetic, adding depth and versatility to the visual identity. These patterns can be utilized across various applications, from packaging to digital media, reinforcing the brand's uniqueness.

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