The Outlier Hotel: Visual Identity

We developed a visual identity for The Outlier Hotel that captures its distinctive vibe of gritty luxury. The logos and room icons reflect natural elements like wood, earth, and concrete, blending these rugged materials with an upscale, refined aesthetic. The logo variations range from clean, elegant fonts to an "OH" monogram, ideal for smaller spaces like social media or branded items. Each version maintains the sophistication needed for a high-end hotel while offering versatility in how it can be used across different touchpoints.

To further personalize the guest experience, we created custom icons for the "Bear," "Falcon," and "Lioness" rooms, each representing the hotel's natural setting and adding unique character to the rooms. These animal icons enhance the rugged yet luxurious theme, while a stained-glass-inspired design adds a cool, mysterious layer to the overall branding. Whether used in signage or interior décor, this cohesive visual identity reinforces the hotel's raw yet sophisticated charm, ensuring a memorable guest experience at every level.