Yumej Haircare Products

This packaging design concept was created for Yumej, a high-quality hair care brand specializing in products for damaged hair. The aim was to reflect the premium nature of the products with a sleek, minimalistic approach, emphasizing both the high-performance formula and the "Japan Quality" craftsmanship associated with the brand.

The bottles feature a matte black finish, evoking a sense of luxury and sophistication, while the contrasting red caps inject a bold, energetic pop of color, adding visual intrigue. The typography is modern and clean, with the product name clearly defined in large, bold letters, making it easily identifiable on the shelf. A subtle use of red accents highlights the key features of each product, like "For Damaged Hair," reinforcing the targeted purpose of the formulation.​​​​​​​