WRSHP YRSLF

In an industry marked by expensive subscriptions and even more expensive equipment, WRSHP YRSLF made the choice to create affordably priced content across all major social platforms, with workouts that don’t require fancy equipment or years of practice to get right. Tony and Elle’s simple, bold, and almost gritty approach toward personal wellness inspired us to create a brand identity to match.

We wanted the mark to work as a monogram for WY, resemble the human form, and strike a balance between body and mind, masculine and feminine. We chose the primary typography to reflect both the logo’s geometry and the balanced aesthetic we sought to create. To pair with it, we utilized a secondary typeface that’s bold and extended to get your attention while you’re scrolling.

We used color to bring in the brand’s organic and grounded feel, taking our cues from dirt, sand, stone as well as the weights that ring a bell for anybody tuned into all things fitness. To round it out, we created social media templates along with patterns and shapes that are built from the same shape and geometry found in the primary mark.

We love how it came together — when we zoom out to the whole brand, it looks and feels transformative. And maybe that’s fitting. Because ultimately, WRSHP YRSLF isn’t about inflated egos or having it all together. It’s about the single-minded devotion it takes to tune out expectations and make the ordinary, everyday, and ultimately transformative choice to choose yourself, over and over again.

Full case study: https://malley.design/work/wrshp-yrslf/