concept Branding suite for a perfume brand CELUI-LÀ (PARFUM)
This is a branding project for the concept of CELUI-LÀ (PARFUM), an artisanal perfume brand that celebrates the essence of nature and individuality.
Rooted in Grasse, France, CELUI-LÀ (PARFUM) crafts fragrances that honor simplicity and authenticity, using the finest natural ingredients. The visual identity I created embodies the brand's mission to offer a timeless yet sustainable experience.
This project showcases the complete branding suite, including:
- A minimalist, organic logo.
- A soft, elegant typography that emphasizes purity and sophistication.
- Graphic elements like wavy lines and fluid motifs, evoking natural beauty.
- Product mockups featuring clean and modern packaging.
- Social media posts and a website design (link to Figma for an interactive prototype) that balance sophistication with eco-conscious elegance.
The website design
Social media feed
