SEO Selfie Battle Website Design Marketing

SEO legends Tim Soulo (CMO of Ahrefs) and Jason Hennessey (CEO of Hennessey Digital) have been locked in a lighthearted selfie showdown for the past five years. What began as a casual Facebook post has blossomed into a fun-filled saga of playful rivalry.

The rules are simple: Tim and Jason take selfies with the other's selfie in the background. With each new round, their photos get more creative and outrageous. The game only ends when one of them bows out.

We created a dedicated web showcase to capture the evolution of this amusing face-off. Like the participants, we believe this playful competition could feature a selfie at the Sphere in Las Vegas or even Times Square.

In the design, we aimed to channel the energy of their competition with bold shapes and contrasting elements that capture the fun and tension of their growing rivalry. The whole story has an exciting, vibrant feel, and we wanted the audience to experience that thrill as each new selfie lands.

Since it all started with Tim's Facebook post, we incorporated elements of the social media platform's interface while blending in the Ahrefs style, where Tim leads marketing.

Let's make the project together 📧

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